Custom AI Systems
For workflows that don't fit a standard automation.
When the standard version doesn't fit.
Some processes are genuinely specific to your business. When an off-the-shelf tool or a standard automation can't cover it, we build the thing that can — agents, internal tools, integrations, and applications.
Start here
Some processes only exist in your business.
No product covers them and no standard automation fits — the multi-step process nobody sells software for, the system that has to sit between three tools that were never meant to meet, the internal application you've been quoting out for two years. If the work does turn out to fit one of the five standard categories, we'll route you there instead: it's faster and it costs less.
What we build
AI agents
Systems that decide and act across multiple steps, not just answer.
Internal tools
The thing your team currently does in a spreadsheet plus four browser tabs.
AI-powered applications
Customer- or staff-facing software with AI at the core.
Integrations
Connections between systems with no off-the-shelf connector.
Multi-step workflows
Long processes with branching, exceptions, and human checkpoints.
Custom software
When what's needed simply doesn't exist yet.
How we keep custom work sane
We look for the standard version first.
Every custom project starts with an honest attempt to avoid being one.
Fixed-scope phases.
Not one open-ended project. A sequence of small ones, each with a working deliverable.
Working software early.
You see something running long before it's finished.
You own it.
The code, the accounts, the data.
We run it afterwards.
Custom systems need more operational care, not less. See AI Operations.
Questions we get on this
How much does custom cost?
More than a standard automation and less than a software project, because we scope it in phases and kill it early if it isn't earning. Quoted after a scoping conversation.
How long?
Depends entirely on the scope. The first working version usually arrives in weeks, not quarters — that's a design constraint, not a promise about the whole build.[CONFIRM]
What if we want to take it in-house later?
Then you take it. You own the code and the accounts, and we'll hand over documentation. We'd rather be kept for being useful.[CONFIRM]
Describe the process. We'll tell you if it needs building.